Beloved Adora
Adora - a women’s design clothing line - was conceived in Dallas, Texas by Alison Edalere-Gordon and Michelle Wedderburn in 2004. As a homegrown business, Alison and Michelle are involved in the process every step of the way. They sketch, hand select fabrics, and baby sit every aspect of each concept until it is complete. They take great pride in what they do. This includes traveling to other countries to find the perfect accessories to compliment a dress, pair of pants or just to be loved as is. Adora is currently run out of Dallas, TX, where it sells to consumers via shows and events. Adora also sells wholesale direct to boutiques and via apparel markets (wholesale pricing available upon request). Adora’s collections offer a fun mix of flirty halter dresses, classic cut dresses, handmade leather shawls/ponchos, an earthy mix of jewelry, leather accessories, skirts, sailor pants and other signature pieces.

Michelle Wedderburn
A 30-something year old, with a lot of ideas and entrepreneurial desires has had the opportunity to travel to many parts of the US, Canada, and Europe and would describe her personality as what you see is what you get. She is a good listener, optimistically creative, open to new experiences, new foods, new ideas and always new clothes. Adora allows her a creative outlet that challenges her abilities, entrepreneurial spirit, and many other aspects of her personality while providing an alternative outlet from the everyday norms of Corporate America.

Alison Edalere-Gordon
Alison’s in her thirties and has worked in corporate America for many years doing project, account and team management in the field of technology. Although she has enjoyed and has had success on that track, she also spent many years day-dreaming about what life would have been like if she had graduated with a degree in fashion design as opposed to a Bachelors in MIS. Shortly after turning 30, Alison met Michelle. They quickly became friends and had many conversations over lunch about what addition and interests and pursuits. Those conversations become more specific to a women’s design line and eventually Adora became a reality. After the birth of Alison’s first child those ideas became more of a commitment, so they spent months researching, fine-tuning, and laying the groundwork for an eventual launch. Adora sells to clients directly at shows and events and via Boutique Partners.